Female V was put on Phantom Liberty ads on purpose

CD Projekt Red creative director Igor Sarzyński answered a long-running argument: why, after 2023, Cyberpunk 2077 ads more often show female V, even though the male version was the face of the launch.

He called it a deliberate choice, not a random new still. Marketing for the 2020 base game belonged to male V, so Phantom Liberty flipped the approach.

His short version is that each V gets a game. The male character stays the face of the original release. The female character is the face of the expansion and the campaigns that followed.

The studio turned the argument about a single canon into a question of equal screen time, without erasing the first hero.